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Research papers

Decomposing Pinterest virality

2013 saw Pinterest grow explosively and quickly solidify its place as one of the most visited social networks. Despite this, relatively little comprehensive research has been done to understand why some pins are more popular than others. While human...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Dave Choate
June 17, 2014
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Citation

Choate, D. (2014a, June 17). Decomposing Pinterest virality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/decomposing-pinterest-virality


Research papers

I will tell you what they want, what they really really want

A serious weakness of social listening research is that it is only good at measuring what we already have in our hands. But is that true? Listening research gives us unprecedented access to hundreds of thousands of opinions from disparate people all...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Annie Pettit
June 17, 2014
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Citation

Pettit, A. (2014a, June 17). I will tell you what they want, what they really really want. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/i-will-tell-you-what-they-want-what-they-really-really-want-8313


Research papers

Mobile behavioural analytics

We look at two themes at the heart of marketing today ? the need to work with big data and the need to better understand how and where mobile fits in. The mobile phone is central to our lives in so many different ways. The data that are generated as...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Anil Kaul, Mark Kingsbury
Company: KANTAR TNS Malaysia
June 17, 2014
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Citation

Kaul and Kingsbury (2014a, June 17). Mobile behavioural analytics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mobile-behavioural-analytics-8314


Research papers

Phylogenetics in social media

So far we have constructed and analyzed 51 content networks using a genetic method called phylogeny, a process that reconstructs the evolutionary history of living organisms as well as evolutionary tracks of language.We have ...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Luz Angela Alonso Morales, María Angélica Aya Zarate
June 15, 2014
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Citation

Morales and Zarate (2014a, June 15). Phylogenetics in social media. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/phylogenetics-in-social-media